New Holland - TT4

Advertising campaign created for the launch of the new TT4 tractor by New Holland, a vehicle reserved to clients of the APAC area. The campaign aims to highlight the benefits of the new product comparing it to some typical animals of the area, both graphically and through a headline that includes a "double T" to increase the impact of the composition as well as its internal consistency. We also developed the official vehicle logo, that we accompanied to the payoff "Born to be wild" as a leitmotif of the campaign.

  • Date: 2014
  • Categories: Advertising
  • Client: New Holland - TT4

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